SeedTree
Consumer agency. The facts behind a product in plain words, and a way for shoppers to put pressure on the companies that make it.
Shoppers are told to vote with their wallets while the facts that would inform the vote sit behind brand names and fine print written to be skimmed. And when someone does walk away from a product, the company never feels it.
SeedTree puts the facts in the shopper's hand. Scan or search a product to see who owns the brand and why that matters, read its terms in plain words, and mark the ones you will not buy. Each choice is a small act of pressure on a company to be honest about what it sells.
A partnership. We build the platform, SeedTree Earth holds the community and the mission, and it runs on the partner's own accounts. The site is live at seedtree.earth and the consumer app is live on the App Store and on Google Play.
Sign-in is anonymous and device-attested, so a shopper's choices are not tied to a name.
Built in partnership with SeedTree Earth.